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Sounds Loud Festival this Sunday

The Sounds Loud Festival is this Sunday, and looking at the event rsvps on facebook, it looks like it will be pretty massive!
I have been working on a lot of the design work for this event over the last few months. My favourite piece of work was creating the handout that will be available to punters on the day of the event. The handout will fold down to A5 size, and feature a map of the site grounds, as well as a running sheet of playing times for each of the stages.

Playing Times for this weekend's Sounds Loud Festival

Playing Times for this weekend's Sounds Loud Festival

These designs are also in this week’s issue of Beat Magazine, as 2 A3 sized adverts!

I’m still to hunt down a copy!

The designs were both created completely in Adobe Illustrator, with the exception of the tables for the playing times, they were made in MS Word, and then copied into Illustrator (I didn’t realise you could do that ’til now!)

The Sitemap design used a heap of illustrator’s filters and effects; So many that it was actually not possible for illustrator to export this image at high dpi or resolution (for A0). This is actually a really annoying limitation of the program, as I tried exporting it on many different high spec computers.

The actual Sounds Loud Logo, Speakers image, and the gradient used for the background were originally created by Kon Mrnjaus, another local designer who was responsible for the Sounds Loud Festival poster design. Thanks Kon for supplying me with these Vector originals to composite into my design!

Industry Placement Journal #2 – 2 Months In…

My second post comes later then I had originally planned, but it has been a busy past few weeks for me! I got to ‘hold the fort’ around Reel Pictures while my boss was away for a few days prior to the easter break. This was actually pretty fun!

During these 4 days running the place on my own, I completed a project Alf had started before he left. He had rendered out some 3d Visualisations of a new cosmetics range of products, and I had to composite the render passes in photoshop. These took a while, mainly because the renders where extremely high-res for print, and the computer I was on grinded a bit.

During this time my focus was primarily on a project that I have had the main control of, which has been really fun! The project was to create a 6 second animation of a new sporting product range. The animation showed the product, and had titles, and logos for the stores that will be selling it. It sounds pretty basic, but Alf gave me full creative control on the project and so I decided to something different. I created a ‘3D’ environment in After Effects, and used a technique called ‘Camera Projection’ to make the images of the product that I had been supplied with look 3D. The images were taken at 20 mega-pixels, and so the clarity helped sell the technique.

I have now spent about 2 weeks working on the project and right now the final frames are being uploaded to the client. Once the Ad begins airing on TV I will be able to upload a preview of the animation!

So far my experiences at Reel Pictures have continued to be great, and I have finally been able to balance out this new full time position with my uni work, freelance, and free time.

This friday marks the end of the current projects, and next week I look forward to starting 2 more new projects, one which I hope to elaborate more on as I approach it during the week.

Industry Placement Journal #1 – Introduction

For the duration of 2010 I am undertaking Industry Placement at Reel Pictures – a small animation studio in Melbourne. I am spending 4 days a week working with director Alf Kuhlmann and Mal Padgett of Mal Padgett Design.
The placement has been arranged through my Uni, and as a course requirement I must complete a [...]

Latest Project: Moonee Valley Youth Voice

2 weeks ago I designed an A5 flyer for a new youth committee at the Moonee Valley Council. Today I have justĀ receivedĀ a few copies of the printed out flyer. It was printed double sided on cardboard, and I am very happy with it!
The Moonee Valley Youth Voice committee is starting up soon. They are seeking [...]

Free HD stock footage from Artbeats

I just discovered that the stock footage site ‘Artbeats‘ is giving away one free clip per day for an indefinite amount of time!
These clips are generally worth $299 each if you purchase them on a day they are not offered for free. Today’s clip is a fireball explosion, and you can choose to download it [...]

Ad work for “Sounds Loud Festival”

Over the last few months I have been doing some freelance work creating promotional material for the upcoming “Sounds Loud” Festival.
At the moment I am working on some banner ads to be placed on various websites, and I am about to start work on material for the event programme, including a site map and setlist [...]